Growth engine for indie developers

Stop guessing.
Start knowing what's actually growing your projects.

One platform to create content, find prospects, distribute across channels, track every visitor through signup, and let Bob tell you what to do next.

See how it works

The full loop, connected

Every other tool does one thing. IndieBob does the whole cycle and connects every step to results.

Create

Blog posts, OG images, ad copy, email drafts

Distribute

Social posts, cold outreach, email blasts. UTM-tagged campaigns

Measure

SDK tracks page views, signups, and engagement. Real-time analytics

Optimize

Health scores. Campaign comparison. Content performance

Repeat

Bob tells you what to do next. Prioritized daily actions

See It In Action

Write. Distribute. Measure. Optimize.

Watch the full growth loop in action — from drafting a blog post to seeing which social channel drove paying customers.

indiebob.com/dashboard/contentindiebob.com/dashboard/distributeindiebob.com/dashboard/analyticsindiebob.com/dashboard/bob-ai
Content Studio
Publish
SEO Score
355872
Distribute
Generated OG Image
OG Preview
Analytics
Visitors
3121,2042,847
+34%
Signups
2367142
+28%
MRR
$420$890$1,247
+18%
Traffic This Week
Top Sources
Reddit
847
Google
523
Direct
312
Bob's Insights
Attribution Chain
Reddit post
Blog read
Signup
$29/mo
B
Bob's Take

Your Reddit post drove 23 signups at $0 CAC.

Google Ads cost $22 per signup — pause it.

Write a follow-up targeting "clipboard sync for teams." I've checked the draft against your Product Facts — no unverified claims.

Draft follow-up post
View full attribution
Shift budget to Reddit
Project Health
78 / 100
Strong

Your week, with and without IndieBob

Without IndieBob

Stare at analytics dashboards wondering if anything is working
Try to write a blog post, give up after the intro
Manually create OG images in Canva
Copy-paste to Twitter, LinkedIn, Reddit — no tracking
Manually research potential partners and leads in spreadsheets
No idea what worked, what to try next, or where to focus

With IndieBob

Bob's Weekly Dispatch: signups up 23%, blog post drove 8 new users from Reddit
Open Content Studio, Bob drafts the post, you edit for 30 min
OG image auto-generated on publish
Bob creates platform-specific posts with unique UTM tracking
One dashboard: traffic, signups, attribution, campaigns, outreach, content — all connected
Bob says: write the follow-up, it brings in 4x more signups than average
SDK & Analytics

Know where every visitor comes from and where they go

  • <5KB tracker, no cookies, GDPR-friendly
  • Real-time analytics: page views, sources, devices
  • Session stitching: anonymous → identified → engaged
  • Custom events: track signups, feature usage, goals
your-app.ts
import { IndieBob } from '@indiebob/tracker'

const bob = IndieBob.init({
  projectId: 'proj_7a8b9c0d1e2f3g4h'
})

// Auto-tracks page views, UTM params, referrer
bob.page()

// Custom events
bob.track('signup_completed', { source: 'hero-cta' })

// Link anonymous visitor → known user
bob.identify('user_123', {
  email: '[email protected]',
  plan: 'free'
})
Attribution & Insights

See exactly which blog post brought you signups

  • Stripe integration for revenue tracking (optional — connect when you're ready)
  • Full attribution chain: UTM → pageview → signup → conversion
  • Health scores per project: Strong, Watch, At Risk
  • Content performance: signups and engagement attributed to each blog post
Traffic Sources
2,683visitors
Blog 45%
Reddit 31%
Google 24%
Signups
142+23% this month
Top Source
Blog45% of traffic
SourceVisitorsSignupsConv.
/blog/how-i-built-x
1,204231.9%
reddit/r/saas
847121.4%
google/organic
63281.3%
Content Studio + Bob

Bob writes your blog posts, generates your images, and tells you what to publish next

  • Rich editor with real-time SEO scoring
  • AI drafts: describe the topic, Bob writes the post
  • Grounded in your Product Facts — Bob can't invent features, and the claim check flags anything it can't verify
  • OG images auto-generated on publish
  • Social posts for 6 platforms with unique UTM tracking
Bob's Take

Your blog post "How I Built ClipSync in a Weekend" drove 23 signups and is ranking #14 for "clipboard manager for devs." Write a follow-up targeting "cross-platform clipboard sync" — it gets 4x more engagement than your average post. I've drafted an outline.

Everything else you need

Email Marketing

Subscribers, sequences, broadcasts

Build your email list from SDK signups. Create automated welcome sequences. Send broadcasts to segments. Bob writes the copy.

Campaign Management

Auto UTM links. Track what works.

Create campaigns, get unique tracked links, log ad spend. See which channels bring signups, traffic, and conversions per campaign.

Outreach & Prospecting

Find leads. Send cold emails.

Discover prospects with AI-powered search. Score and validate emails. Compose personalized outreach sequences with your own SMTP.

Image Generation

OG images, social graphics, AI art

Auto-generate branded OG images on publish. Create social-sized graphics for every platform. AI image generation powered by local GPU.

Social Distribution

One post, six platforms

Turn any blog post into platform-specific social content for X, LinkedIn, Reddit, Hacker News, Product Hunt, and Indie Hackers.

Solar-Powered AI

Local-first AI on our own hardware

Blog drafts, social posts, email copy, prospect discovery — most of it runs on our own solar-powered GPU, with cloud stepping in when it's busy. That's why Plus is €9/mo, not $49.

Meet Bob

I'm Bob. I look at your traffic, your signups, your content, and your campaigns — and I tell you exactly where to spend your next hour. No dashboards to interpret. Just clear instructions.

Daily insights

Auto-generated from your data

Weekly Dispatch

Monday morning summary email

What should I do today?

Prioritized action list

One tool instead of six

IndieBob replaces your entire growth stack.

Feature IndieBob
Traffic analytics
SDK event tracking
Signup attribution
Blog editor + AI
Grounded AI — no invented features
Social post generator
Email marketing
Outreach & prospecting
Campaign tracking
OG image generation
AI growth advisor

Your projects deserve a growth engine

Free to start. No credit card required.

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